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Nonprofit News

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A retro photo from my era via Flickr

This week: Staffing

From The Chronicle of Philanthropy, Peter Panepento is hosting a LinkedIn discussion on staffing trends.  How do organizations retain their best talent and survive the remainder of this economic recovery?  Is that the real issue?  The Chronicle has posted a survey and would like to know how your organization is handling staffing concerns in the down economy.

Another discussion leads to a little fundraising tool that could be very effective for social savvy nonprofits.  The tool allows staff members and supporters to generate revenue for your cause with every web search they perform.  I used one of these for a charity recently and earned them a dollar in 24 hours.  I then updated my Firefox browser and the search tool disappeared.  I’m sure we’ll reconnect soon.

My new favorite nonprofit blog, Barbara Talisman’s Talisman Thinking Out Loud My favorite category on her blog is Engaging Volunteers. My favorite article, which may become increasingly important over the next 18 to 24 months, Interview Preparation, detailing best interview practices and practical considerations when interviewing with a nonprofit.

Follow Barbara Talisman @ BTalisman and at her website www.3talisman.com

Finally, a note from Jeff Bula’s Internet Marketing Blog: “Is Twitter Dysfunctional?”  I’ll  let you read his assessment for yourself.

Last week: Beth’s Blog

Beth’s Blog: How Nonprofits Can Effectively Use Twitter Hashtags – Leveraging Hashtags

So You Want to be a Philanthropy Consultant – 15 Things to Do Now & Considerations

Social Networking Tidbits

50 Ways to Get to Get Your Give On a blog article from Mashable published last year.   You could triple this list by now.  There is some good stuff here.

Facebook now has 200 Million ACTIVE users.  If you think that’s not a giving market ripe for the picking, I don’t know what to do for you.  Facebook, in true Millennium Values fashion, continues to add features and apps for charity fundraising.   People like to give and Facebook is adding ways to play.  New Charity Fundraising Apps from Facebook.

Featured Nonprofit Blog

An excerpt from Jeff’s latest post:

“The biggest roadblock to humanitarian work around the world is lack of local ownership. Throwing western aid at poor countries actually fosters that mentailty.

That’s why in our TCD model we don’t do ANYTHING in a village unless they have decided it needs done and have invested of themselves FIRST.”

This blog serves most obviously as an accountability record of the consistent and tangible progress this organization makes in restoring villages and communities that have been impacted by war, illness and famine.   This blog features stories from the field effectively keeping donors and volunteers educated, informed and up to date with program outcomes and upcoming projects.  It’s attractive and always accurate. Zero fluff here.

Tweaked My Heartstrings This Week

I fell in love with these and have to share them.  These just look like cookies you’d eat on a Summer afternoon.  Got to get that last little bit of summer in.   Banana Flip Cookies

Go Betty

There is a feeling in the nonprofit fundraising world that all the causes are looking for the same piece of funding pie, market share, volunteer pool.  The idea seems to be carrying into the online fundraising arena.  What is actually available, though, are new levels of engagement with people who you may never have had access to before and the opportunity to mobilize them on your behalf at unprecedented levels.

I stole this post from Beth’s Blog, the ‘go to’ resource for nonprofits using Social Media.   This copy below is a chunk from the original post.  It lists and describes the 5 stages of building a relationship with donors.  I wanted to share it.   It is edited for brevity, you can read the entire article here.


The Five Phases

Online movements are successful because they marry the right set of opportunities for engagement with a level of awareness and passion among the target audience.

Let’s review: Its not about the technology.

Strategic organizations must move through five phases of relationship building in order to establish a trusted relationship with a long term giver or supporter: 1) Listening, 2) Introduction, 3) Education, 4) Engagement, and finally 5) Mobilization

3199587450_539c5da185Listening: Before you launch any communications effort, it is necessary that the organization understand more thoroughly who the online audience is, what their interest and willingness to participate in your efforts might include and are driven by, and what will drive them to engage and take action around this issue.  The social rules now are continuously changing so stay plugged in.

Introduction: Organizations need to find ways to put issues in front of their target audience – to generate interest, prompt curiosity, and begin to build awareness.  Introduce key voices representing the organization and their work. Seed discussions about your issues by participating in existing  social networking and community conversations and sites where the target audience is likely to spend time.  Reach out to bloggers.   Encourage supporters to speak for your cause.  A strong introduction and increased attention fuel what follows.

134329985_d9259a07fdEducation: Cause administrators  often underestimate the complexity of their issues.  The result – low levels of participation and limited impact.  The solution – when issues are complex organizations need to spend significant time and energy educating. Engage your target audience, with response driven content, polls, public inquiries, live forums, interactive blog posts.  Regardless of  form, the results of target audience education and self education should be in place before any significant outreach effort has begun.  This allows, effective use of time and resources, invested audiences, accuracy of intent and participant ownership in the cause or endeavor.

Engagement: Engagement happens at the level of signing a petition or recruiting a friend  to empowered citizens creating and initiating new  actions to help grow and expand a campaign.  As awareness and understanding about the issue grows, it is possible to engage the audience more deeply, and to further expand the reach and impact of the campaign.  Until that happens, moving quickly to request action or financial commitment from your audience won’t work.   A single donation, particularly one resulting from a relationship to someone who is already part of your network, does not mean that your new supporter is interested in a relationship with your organization.  Organizations need to identify ways the target audience can engage and participate meaningfully and provide interactive tools and support to make that possible.

1795262311_0ba9429de1Mobilization: Finally, organizations will need to identify ways to activate and mobilize its audience,  beyond building a large list, sending emails to Congress, or signing a petition.   Those activities are not  sufficient to bring about the level of engagement that builds large sustainable action groups.   In fact, the very nature of Facebook Causes — and its ability to standardize and simplify the ways that audiences can get involved in issues online — now means that every group needs to find new and better ways to distinguish themselves and their work.

The challenge seems to be developing engaging strategies to  continuously engage and reengage those one time givers and clickers to come back for more.  Have participation centers, like blogs, microblogs, wikis, pages, and groups.  Offer subscribers and followers something in the way of video, education tools, events, tours, or benefit programs to keep donors participating.  Schedule your ask events as or at the culmination of a series of other events.   Make your cause their cause.   Your job is to empower your target market to actualize your policy and fundraising objectives.  They won’t do that if you’re not standing with them.  Get to know your audience and what is important to them so that they’ll know what’s important to you.

Nonprofit News:

Beth’s Blog: How Nonprofits Can Effectively Use Twitter Hashtags – Leveraging Hashtags

90 Foundations that Tweet – Philanthropy411

So You Want to be a Philanthropy Consultant – 15 Things to Do Now & Considerations

Social Networking Tidbits:

Fill the Gap:  A great use of Flickr to engage, include and educate the public in the Smithsonians identity, brand and service model by allowing them to choose what will hang in an exhibit.  – The Bamboo Project Blog – Dreamy donor and volunteer engagement model… Nice work.

Tweaked my Heartstrings:
Hee hee!  Rebel… Link