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It’s long and very, very chatty.  But check out Dennis Yu’s

7 Effective Facebook Advertising Techniques for Brands and Direct Marketers

ReadyTalk offers this free archived presentation on maximizing a Facebook Ad.  You may have to scroll down the page to find it.


2667652948_020781c94bCollaborative programming, collaborative services, collaborative marketing.  It’s a time for making dollars stretch.  Nonprofits are collaborating as a means for responsible budget management and also as a way to powerfully maximize a donated dollar.

This is a must read article: