Nonprofits, if you have not researched Benevon or explored the Benevon Model.  Please do.

The following are many examples of Benevon programs, trainings and resources.

July 12, 2010

Five Tips  for Cultivating Expiring Donors
Five Tips for Cultivating Expiring  Donors It happens. Five years ticks by quickly. Before you know it, those wonderful donors who made those generous five-year pledges (of $1,000 or more per year) to join your Multiple-Year Giving Society just made their third year’s pledge payments and no one from your organization has gotten to know them yet. In fact, they are still complete strangers to you.

Take this as a serious wake-up call and get to work. Set up your donor cultivation plan now, starting with the donors who are nearest to the end of their five-year pledge payoff cycle. If you don’t get to know them and cultivate them systematically now, you will lose most of them at the end of the five years, if not before.

I’m always surprised when people tell us they don’t want to “bother” these loyal Multiple-Year Giving Society Donors. They think they should invoice them dutifully each year, call them at the start of the sixth year, and ask them to re-up on their pledge. That is precisely the opposite of what is needed.

The whole purpose of having donors who make five-year pledges at this level is not for your organization’s financial security. After all, if a donor does not pay their annual pledge, you are not going to take legal action against them. Rather, the purpose of the giving society is to identify those donors who want to be closer to the organization. They don’t have to make a five-year pledge. They could give the same amount one year at a time. By opting into your giving society they are communicating something critical: they want to give to your organization, they want to stay connected to you over the next five years, and they expect you to give them updates, ask for their advice, and include them in major milestones that the organization is facing.

To read the rest of this article, please visit our Current Feature Web page. This article is available until July 25, 2010.

In This Issue
Message From Terry Axelrod
Get to know your expiring pledge donors.
Announcements
Join us for this special call on July 22.

Join us for this special call on August 24.

Join us for this special call on August 25.

Ask Terry
Recognizing donors who don’t wish to receive e-mails or phone calls.
Coaching for Sustainability
Table Captain Backfill.
Introductory Sessions
Announcements

Learn how to become more effective at inspiring others about the mission of your favorite nonprofit organization and to leave a legacy of sustainable funding. This conference call will introduce you to the Benevon Model—a systematic process for engaging and developing relationships with individual donors.

Listen and ask questions about how to customize this model to the unique needs of your nonprofit. You are encouraged to invite other staff, board members, and volunteers to engage them in this practical and effective new approach.

Join us for the Benevon Monthly Introductory Session Conference Call on July 22.


The two biggest challenges groups face once they decide they want to implement the model and come to Benevon 101 are putting together a team and finding funding. This call will give you practical tips and solutions for how to overcome both of these challenges. Current Benevon participants will talk about how they tackled these issues, got their team to Benevon 101, and are now on their way to sustainable funding.

Join us for the Getting to Benevon 101 call on August 24.


Join us for a special conference call to learn about how to implement the Benevon Model to build sustainable funding for your nonprofit during these challenging economic times. Learn how to engage your community in your organization’s mission and to inspire giving, even in a lagging economy. Listen and ask questions as our alumni guest speakers from other nonprofit organizations discuss their success with this no-pressure, mission-centered approach.

Join us for this Conference Call for Implementing the Benevon Model in These Challenging Economic Times on August 25.

Ask Terry
Terry Axelrod Q: How do we handle long-term, extremely generous donors who want absolutely no communication (i.e., letters, direct mail, newsletters, etc.)? Do we even attempt to call them and acknowledge their generosity, or just accept that they want no contact?

Michelle in Minnesota

A: Begin by asking more questions about this donor. How did you determine that they do not want any contact? How long ago was their most recent donation, and when were they last contacted by someone at your organization? Use the person at your organization that is closest to the donor to re-connect with them, using the medium they prefer (e.g., phone, e-mail, mail). It’s possible that this donor may be OK with an occasional one-on-one contact, but would just prefer to avoid more general communication, such as newsletters and direct mail.

Terry Axelrod

For information about submitting Ask Terry questions, read our guidelines for submission.
Coaching for  Sustainability
Sharon Ervine

Our fundraising coaches inspire and motivate nonprofit organizations of all sizes and types. This week, Benevon Curriculum Director Sharon Ervine discusses Table Captain Backfill Strategy.

I often stress to my groups the importance of the Table Captain Backfill Strategy, because it is such an excellent method for both filling your Point of Entry® Events and ensuring that you have enough “ripened fruit” at your Ask Event. This strategy involves having all of your Table Captains invite guests to Points of Entry prior to the Ask Event, so that the people at their tables have all been introduced to your organization and cultivated. Here are some important tips for successfully implementing this strategy: :

  • Work with each Table Captain to establish goals and specific deadlines for achieving these goals.
  • Give each Table Captain a deadline for having all of their guests attend a Point of Entry. Aim for having all guests attend by six to eight weeks prior to the Ask Event, so that you have time to follow up and cultivate each guest.
  • Give them cards with dates of your regularly scheduled Point of Entry Events for them to pass out to their guests.
  • Encourage them to host a private Point of Entry in a Box for their guests at their office, home, etc. They can partner with another Table Captain to co-host a Point of Entry.

Learn more about Sharon and our other coaches on our Meet the Coaches page.

Introductory  Sessions in your Area
We currently have live, in-person sessions and conference calls open for registration, including:

For information about in-person sessions in your area, go to our Introductory Session calendar.

For conference call listings in your area, go to our Conference Call Calendar.

Watch our free online video, Seventeen Minutes to Sustainable Funding.

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